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Museum branding: only for giant museums? Professionalism of museum brand management in small and medium-sized museums (SMMs)
Record no:
58737
Call no:
069 reprint boxes
Author:
Baumgarth, Carsten
Year:
2009
Subject:
Museums - Marketing
;
Museums - Policy
;
Notes:
Downloaded from Internet
Type:
Reprint
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Main Library: Museology
Western Australian Museum
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