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Can museums be all things to all people? : missions, goals and marketing's role
Record no:
34945
Call no:
069 reprint boxes
Author:
Kotler, Neil
;
Kotler, Philip
Citation:
MUSEUM MANAGEMENT AND CURATORSHIP. 2000 v.18, no.3 : 271-287;
Year:
2000
Subject:
Museums - Policy
;
Museums - Marketing
;
Museums - Visitors
;
Type:
Reprint
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Main Library: Museology
Western Australian Museum
069 reprint boxes
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