1. Introduction -- 2. The role of visitor attractions in tourism -- 3. The visitor attraction product -- 4. The visitor attraction market -- 5. The business environment and visitor attractions -- 6. The development process and the role of feasibility
studies -- 7. Factors influencing the success of visitor attractions -- 8. Financing visitor attraction projects -- 9. Designing visitor attractions -- 10. Project management -- 11. The role of the manager and management styles -- 12. The marketing concept -- 13. Strategic marketing planning -- 14. The implementation of marketing strategies -- 15. Human resource management -- 16. Financial management -- 17. Operations management -- 18. Management and the 'greening' of attractions -- 19. Managing quality -- 20. Managing change and planning for the future.
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