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The marketing and public relations handbook for museums, galleries and heritage attractions / Sue Runyard and Ylva French
Record no:
31885
Call no:
069.1 RUN
Author:
Runyard, Sue
;
French, Ylva
Publisher:
London: Stationery Office
Year:
1999
Series:
Professional museum and heritage series
Description:
xiv, 290 p. : ill. ; 25 cm.
Subject:
Museums - Marketing
;
Museums - Visitors
;
Arts - Marketing
;
Arts - Public relations
;
Isbn:
0117026492
Type:
Book
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Main Library: Museology
Western Australian Museum
069.1 RUN
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