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Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard
Record no:
64313
Call no:
069.1 FRE
Author:
French, Ylva
;
Runyard, Sue
Publisher:
London: Routledge
Year:
2011
Description:
xviii, 365 p. : ill., port. ; 25 cm.
Subject:
Museums - Marketing
;
Arts - Marketing
;
Arts - Public relations
;
Branding (Marketing)
;
Isbn:
9780415610469
Type:
Book
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Main Library: Museology
Western Australian Museum
069.1 FRE
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