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Museum marketing : understanding different types of audiences.
Record no:
43627
Call no:
069 reprint boxes
Author:
Rentschler, Ruth, 1953-
Citation:
ARTS MARKETING / edited by Finula Kerrigan, Peter Fraser & Mustafa Ozbilgin. Amsterdam : Elsevier Butterworth Heinemann. 2004 Chapter 8 : 139-158;
Year:
2004
Subject:
Museums - Visitors
;
Museums - Marketing
;
Museums - Management
;
Type:
Reprint
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Main Library: Museology
Western Australian Museum
069 reprint boxes
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