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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler
Record no:
27464
Call no:
069.1 KOT
Author:
Kotler, Neil
;
Kotler, Philip
Publisher:
San Francisco, Calif.: Jossey-Bass
Year:
1998
Series:
The Jossey-Bass nonprofit and public management series
Description:
xxviii, 395 p. ; 25 cm.
Subject:
Museums - Marketing
;
Museums - Visitors
;
Museums - Finance
;
Isbn:
0787909122
Type:
Book
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Main Library: Museology
Western Australian Museum
069.1 KOT
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Geraldton
Western Australian Museum
069.1 KOT
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