Author: Kotler, Neil; Kotler, Philip; Kotler, Wendy I., 1947-
Call no: 069.1 KOT
Year: 2008
Book
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"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities,
and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing".
