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Don't be such a scientist : talking substance in an age of style / by Randy Olson
Record no:
65003
Call no:
507 OLS
Author:
Olson, Randy, 1955-
Publisher:
Washington D.C.: Island Press
Year:
2009
Description:
206 p. : ill., port. ; 23 cm.
Subject:
Isbn:
9781597265638
Notes:
Includes filmography (p. 187-188).
Type:
Book
Abstract:
In an age of information overload, the communication challenge is even greater for science, drawing on communication theory, storytelling dynamics.
Contents:
Don't be so cerebral -- Don't be so literal minded -- Don't be such a poor storyteller -- Don't be so unlikeable -- Be the voice of science.
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Western Australian Museum
507 OLS
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