A new framework for museum marketing / Hugh Bradford -- 5. Strategic planning in local authority museums / Stuart Davies -- 6. Museum Wharf / Roger Davis and Christopher H. Lovelock -- 7. Museum brainstorming: a creative approach to exhibit planning / Suzanne De Borhegyi -- 8. An inquiry into the relationship between museum boards and management / Victoria Dickenson -- 9. The economics of museum admission charges / Victoria Dickenson -- 10. The university art museum: defining purpose and mission / Peter Drucker -- 11. Museum people. The special problems of personnel management in museums and historical agencies / Renee Friedman -- 12. Some more equal than others / Rosalinda M.C. Hardiman -- 13. Money changers in the temple? Museums and the financial mission / Andy Leon Harney -- 14. Museum planning and museum plans / Alf Hatton -- 15. Current issues in museum training in the United Kingdom / Alf Hatton -- 16. Performance indicators: promises and pitfalls / Peter M. Jackson -- 17. The development of Beamish: an assessment / Peter Johnson and Barry Thomas -- 18. Job attitudes and occupational stress in the United Kingdom museum sector: a pilot study / Howard Kahn and Sally Garden -- 19. Image and self-image / Marista Leishman -- 20. Museums and marketing / Peter Lewis -- 21. Marketing in museums: a contextual analysis / Fiona Combe McLean -- 22. Irresistible demand forces / Victor Middleton -- 23. Exhibitions: management, for a change / Roger Miles -- 24. Museums as organizations / William M. Sukel -- 25. Risking it: women as museum leaders / Kendall Taylor and Tracey Linton Craig -- 26. The more effective director: specialist or generalist? / Stephen E. Weil. -- 27. MGR: a conspectus of museum management / Stephen E. Weil -- 28. The well-managed museum / Stephen E. Weil and Earl F. Cheit.