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Image marketing : using public perceptions to attain business objectives / Joe Marconi
Record no:
27082
Call no:
659.2 MAR
Author:
Marconi, Joe
Publisher:
Chicago, Ill.: NTC Business Books in conjunction with the American Marketing Association
Year:
1998
Description:
xviii, 232 p. ; 24 cm.
Subject:
Corporate image
;
Advocacy advertising
;
Public relations
;
Mass media and business
;
Isbn:
0844232040
Type:
Book
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Geraldton
Western Australian Museum
659.2 MAR
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