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Repositioning museums : a forum for museums, their stakeholders, and marketing support agencies : programme : November 1,2,3, 1995 / forum host, Waikato Museum
Record no:
17984
Call no:
069.1 REP
Author:
Waikato Museum
;
Museum of New Zealand Te Papa Tongarewa
Publisher:
Wellington, N.Z.: M.D.F.
Year:
1995
Description:
1 v. : ill. ; 30 cm.
Subject:
Museums - Marketing
;
Museums - New Zealand
;
Notes:
On cover: Mdf, ICMNZ, Te Papa Tongarewa Museum of New Zealand.
Cover subtitle: a forum for museums, stakeholder representatives and marketing support agencies.
Type:
Book
Abstract:
"This forum has been designed to offer museum professionals ... with an opportunity to hear and respond to a range of new ideas, issues and trends ... eleven specialists in market research, strategic planning and public relations."
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Main Library: Museology
Western Australian Museum
069.1 REP
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