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Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
Record no:
17390
Call no:
658.8 KOT
Author:
Kotler, Philip
;
Andreasen, Alan R.
Edition:
4th ed.
Publisher:
Englewood Cliffs, NJ: Prentice-Hall
Year:
1991
Description:
xi, 644 p. : ill. ; 25 cm.
Subject:
Nonprofit organizations - Marketing
;
Isbn:
0138519323
Type:
Book
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Maritime
Western Australian Museum
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